NEVERREST SHOP

Intra Takes 20% Stake in Neverrest

We’re excited to announce that Intra has acquired a 20% stake in Neverrest, a stylish and purpose-driven D2C lifestyle brand specializing in sustainable drinkware, gym bags, and outdoor accessories. This strategic move strengthens Intra’s commitment to quality-focused, eco-conscious product ventures.

Estimated Valuation of the Stake

While Neverrest is privately held with no publicly disclosed financials, we can derive a reasonable valuation by applying standard ecommerce metrics:

Typical revenue multiple for outdoor/lifestyle D2C brands ranges from 1× to 2× annual revenues .

Assuming Neverrest generates between €1 million and €3 million in annual revenue (a standard range for growing Shopify brands), the company’s total valuation would likely land between €1 million and €6 million.

Therefore, Intra’s 20% share is currently estimated to be worth between:

€200,000 and €1,200,000.

This valuation reflects a conservative but realistic market benchmark and positions Intra for strong upside as Neverrest scales further.

Why Neverrest Is a Strategic Win

Ethical, eco-focused products: high-quality materials, clean design, and growing market demand.

D2C model on Shopify with potential for viral reach and recurring business.

Room for growth in new product lines, B2B partnerships, and European retail expansion.