ARTIST MANAGEMENT

Artist management involves overseeing the day-to-day business activities and long-term career development of an artist. A manager acts as the primary representative and advocate for the artist, handling everything from negotiating contracts and coordinating with record labels to managing tour schedules and overseeing marketing strategies. 

The goal is to ensure the artist’s creative vision aligns with their professional goals, while maximizing their opportunities and protecting their interests. Good artist management requires a deep understanding of the music industry, strong business acumen, and a personal commitment to the artist's success and well-being.